The story behind RAYE

Every room starts with a reason.

RAYE was created from years of bringing people together, building relationships and seeing what can happen when someone’s name enters the right conversation.

Today, we’re building an Australian business ecosystem shaped around recognition, meaningful relationships, education and experiences that create opportunities.

Beck Smith, founder of RAYE, smiling at her phone in a fuchsia dress

Meet Beck Smith

I started by creating rooms where people would remember my name.

Now I’m creating rooms where they’ll remember yours.

Before founding RAYE, my working life took me through hospitality, customer service, administration and coal mining, including driving dump trucks.

My journey into business taught me the value of relationships, listening to people and understanding what makes someone remember you.

I began creating events where business owners could share their stories, introduce their work and build connections.

Those early experiences evolved into larger business communities, events and awards programmes.

They also shaped the way I think about reputation, trust, leadership and commercial opportunity.

RAYE brings those lessons into a new business built around helping ambitious people recognise their value, share their expertise and connect with others who understand where they want to go.

Beck Smith seated in a butter-yellow dress, holding her phone

What we believe

Being remembered is a business advantage.

  • Being known is an opportunity.
  • Being remembered is an advantage.
  • Being trusted is where business begins.

We believe that relationships, reputation and meaningful participation can shape the opportunities available to a business. RAYE creates environments where those conversations and relationships can begin.

Built on experience

The work started before RAYE.

RAYE is a new brand. It is informed by the work Beck did before it, through Babes Bubbles and Business, Beam Magazine, Beam in Business and the Beam Awards. The milestones below belong to those programmes and to Beck’s own work, not to RAYE.

  1. Beck Smith at a Babes Bubbles and Business event backdrop with balloons and a hedge wall

    2019

    Babes Bubbles and Business begins

    Beck Smith hosts the first event for women in business in Rockhampton. One night with bubbles, conversations and a room full of founders who did not know they were waiting for each other.

  2. Launching Beam Magazine cover graphic with Beck Smith on a pink background

    2020

    Beam Magazine is born

    Three events in, Beam Magazine arrives. Then COVID shifts the stage online, and the magazine becomes the way to keep shining the light on women in business when in-person events cannot happen.

  3. Beck Smith in a pink dress pointing to the Beam in Business logo on the launch media wall

    2021

    Beam in Business launches

    February marks the official launch of Beam in Business. The Women to Watch Awards run virtually for the first time, and the room starts to grow beyond one town.

  4. Beck Smith on the pink carpet in front of the Beam Magazine Women to Watch 2022 media wall in Brisbane

    2022

    Women to Watch Awards Brisbane

    The awards come off the screen and into a room in Brisbane. Finalists walk the stage, and the community feels what it is like to be together in person again.

  5. Beck Smith and a guest at the Beam Awards backdrop with pink and gold balloons

    2023

    Beam Awards officially launch

    The awards grow into a full program with categories, judges and a gala. Founders across Australia start to see the title as a mark they want to earn.

  6. Beck Smith at the Beam Awards with performers on a pink carpet

    2024

    Gold Coast, Pink Pages and Fuchsia

    Beam Awards heads to the Gold Coast. The Pink Pages Directory launches alongside a new website, giving members a public address people can search and share. The Fuchsia Festival also launches, with four events across two days.

  7. Two award recipients holding a Beam award certificate in front of red and pink balloons

    2025

    Yeppoon, then Melbourne

    The awards come home to Yeppoon, then the road opens to Melbourne for 2026. Every step proves the community can travel and still feel like home.

  8. Beck Smith at the Melbourne launch of the Beam Awards, standing at a cocktail bar in a pink dress

    2026

    RAYE Haus is born

    We did things a little different and flew to Melbourne to officially launch the Beam Awards. A challenging year brings a sliding door moment. The same standard, the same founder, and years of introductions become one address: RAYE Haus.

The RAYE ecosystem

Six ways into the room.

Your light. Your move.

Where you go next is your decision. RAYE creates opportunities to meet people, develop your expertise, gain recognition and build relationships that can support your ambitions.

Explore RAYE