Customer Service Business of the Year
Customer Service Business of the Year recognises a business that delivers consistently strong customer experiences and can prove the effect on satisfaction, loyalty and retention. It celebrates service systems, feedback loops, responsive leadership and practical improvements that strengthen the customer relationship.
Choose this category when: Your strongest evidence is customer satisfaction, loyalty, retention and the experience people have when dealing with your business.
Is this your category?
A quick read on the businesses this title is written for.
Has built a strong reputation for customer care and service consistency.
Measures customer satisfaction, loyalty or service performance.
Uses feedback and systems to improve the customer experience.
Can demonstrate measurable business outcomes connected to customer service.
What judges need to see.
The five areas your answers are assessed against.
Foundation
Foundation: Customer service approach, service standards and how they are embedded in the business.
Results
Results: Satisfaction, retention, loyalty and measurable customer outcomes.
Decisions
Decisions: Systems, feedback processes or service initiatives that improved the experience.
Leadership
Leadership: Team training, accountability and handling of customer challenges.
Impact
Impact: Brand trust, customer relationships and the future direction of customer experience.
Evidence to start gathering
Start collecting these now so the writing is quick later.
Read the Evidence Pack guideNPS, CSAT or other customer satisfaction data.
Customer retention and repeat purchase rates.
Response or resolution time metrics.
Independent review summaries.
Complaint resolution or service recovery case studies.
Customer feedback trends and resulting improvements.
Team training or service quality results.
Testimonials describing specific service outcomes.
Entry details and eligibility
The format, the dates and the conditions that apply to this title.
- Assessment period
- 2024–27.
- Minimum business age
- 12 months.
- Written responses
- 5.
- Evidence Pack
- 5 pages.
1 January 2024 to 28 February 2027
Minimum 12 months in business as at 4 October 2026.
5 written responses, up to 400 words each.
One PDF, up to 5 pages and 10 MB.
Resources
Before you enter
Five short reads that answer almost everything. Each one opens the Entry Guide at the right place.
Evidence Pack guide
What counts as evidence, what does not, and how to lay the PDF out.
Full eligibility
The rules that apply to every title, including trading dates and locations.
How judging works
Who reads your entry, how it is scored and how finalists are chosen.
Build a strong entry
How to answer the five questions with specifics instead of adjectives.
Frequently asked questions
Costs, deadlines, multiple entries and everything else people ask first.
RAYE Awards 2027
Customer Service Business of the Year
Entries are written and submitted in the RAYE Awards portal, a separate system to RAYE Haus. Read the criteria, gather your evidence, then head across.