Lyft AdvisoryE-Commerce Business of the Year
E-Commerce Business of the Year recognises a business achieving strong commercial results through online sales, digital operations and customer experience. It celebrates a well-run ecommerce model supported by effective marketing, fulfilment, technology and measurable customer behaviour.
Is this your category?
A quick read on the businesses this title is written for.
Operates an online store or ecommerce model as a primary revenue stream.
Can demonstrate measurable sales growth and healthy customer behaviour.
Uses marketing, technology, fulfilment and data to improve performance.
Builds a clear brand and customer experience designed for sustainable online growth.
What judges need to see.
This category's published judging focus. Every category carries its own criteria and weightings.
Foundation
Foundation: Ecommerce model, target customer, brand position and digital operating foundations.
Results
Results: Revenue, conversion, repeat purchase and customer growth.
Decisions
Decisions: Marketing, technology, logistics or product decisions that improved performance.
Leadership
Leadership: Management of team, suppliers, contractors and customer experience across the operation.
Impact
Impact: Brand influence, customer value and a credible plan for sustainable ecommerce growth.
Evidence to start gathering
Start collecting these now so the writing is quick later.
Read the Evidence Pack guideOnline revenue growth with timeframes.
Conversion rate and average order value.
Repeat purchase and customer retention data.
Customer lifetime value where available.
Email or campaign performance tied to commercial outcomes.
Fulfilment, delivery or operational efficiency improvements.
Customer satisfaction, review or return-rate data.
Platform analytics supporting claimed growth.
Entry details and eligibility
The format, the dates and the conditions that apply to this title.
- Assessment period
- 2024–27.
- Minimum business age
- 12 months.
- Written responses
- 5.
- Evidence Pack
- 5 pages.
1 January 2024 to 28 February 2027
Minimum 12 months in business as at 4 October 2026.
5 written responses, up to 400 words each.
One PDF, up to 5 pages and 10 MB.
Resources
Before you enter
Five short reads that answer almost everything. Each one opens the Entry Guide at the right place.
Evidence Pack guide
What counts as evidence, what does not, and how to lay the PDF out.
Full eligibility
The rules that apply to every title, including trading dates and locations.
How judging works
Who reads your entry, how it is scored and how finalists are chosen.
Build a strong entry
How to answer the five questions with specifics instead of adjectives.
Frequently asked questions
Costs, deadlines, multiple entries and everything else people ask first.
Category partner
Lyft Advisory
Vanessa Garrard, Founder · Brisbane
Presenting E-Commerce Business of the Year
Presenting partners do not score, select or influence entrants. Judging is run independently.
RAYE Awards 2027
E-Commerce Business of the Year
Entries are written and submitted in the RAYE Awards portal, a separate system to RAYE Haus. Read the criteria, gather your evidence, then head across.