Product Business of the Year
Product Business of the Year recognises a business that creates, develops or manufactures products under its own brand and has achieved measurable commercial success. It celebrates product quality, market fit, customer experience, innovation and disciplined execution across development, production and growth.
Is this your category?
A quick read on the businesses this title is written for.
Creates, develops or manufactures products under its own brand.
Can demonstrate measurable sales performance and customer demand.
Maintains strong quality, functionality and customer experience.
Uses product development, innovation or operational improvements to strengthen market position.
What judges need to see.
The five areas your answers are assessed against.
Foundation
Foundation: Product range, target customer, brand position and product-development foundations.
Results
Results: Sales performance, customer growth, retention and market response.
Decisions
Decisions: Product, production, logistics or innovation decisions that improved outcomes.
Leadership
Leadership: Management of suppliers, manufacturers, team or collaborators and quality standards.
Impact
Impact: Product value, sustainability or market contribution and a credible direction for growth.
Evidence to start gathering
Start collecting these now so the writing is quick later.
Read the Evidence Pack guideProduct sales and revenue growth.
Customer retention or repeat purchase rates.
Product reviews, satisfaction data or testimonials.
Market validation, stockist growth or distribution outcomes.
Product innovation or development results.
Production, quality or logistics improvements.
Certifications, awards or third-party recognition.
Sustainability or ethical sourcing evidence where relevant.
Entry details and eligibility
The format, the dates and the conditions that apply to this title.
- Assessment period
- 2024–27.
- Minimum business age
- 12 months.
- Written responses
- 5.
- Evidence Pack
- 5 pages.
1 January 2024 to 28 February 2027
Minimum 12 months in business as at 4 October 2026.
5 written responses, up to 400 words each.
One PDF, up to 5 pages and 10 MB.
Resources
Before you enter
Five short reads that answer almost everything. Each one opens the Entry Guide at the right place.
Evidence Pack guide
What counts as evidence, what does not, and how to lay the PDF out.
Full eligibility
The rules that apply to every title, including trading dates and locations.
How judging works
Who reads your entry, how it is scored and how finalists are chosen.
Build a strong entry
How to answer the five questions with specifics instead of adjectives.
Frequently asked questions
Costs, deadlines, multiple entries and everything else people ask first.
RAYE Awards 2027
Product Business of the Year
Entries are written and submitted in the RAYE Awards portal, a separate system to RAYE Haus. Read the criteria, gather your evidence, then head across.