Erin May Henry

She spent nearly a decade building the business coaching company Chillpreneur™ before she pivoted into the work that actually lit her up, helping women stop shrinking themselves and start building an identity as bold as their potential.

Erin now runs Club BTCPIK, a membership where founders and creatives learn to become their most confident selves while learning strategies to build their personal brand online. Alongside BTCPIK, she's directed commercial projects for brands like Mortgage Choice and produced online web series, bringing the same eye for personal brand and storytelling to every project she touches.

When she's not creating, she's skateboarding or training Muay Thai on the Gold Coast, living out the same philosophy she teaches, that becoming the coolest person you know isn't a phase, it's a practice. Erin built her career on refusing to be palatable, and BTCPIK exists to teach every woman who's ever dimmed herself down to do the exact same thing.